Tag Archives: google

Dynamic Allocation – what is it? DFP, ADX, and Adsense are all Google products and Dynamic Allocation is the technology that allows each product to “talk” to each other. This gives Google a huge advantage in the ad serving due to Google controlling the adserver (DFP), the exchange (Adsense) and the premium exchange …

What is Ad Operation and why do we need it? Let’s say that we have news site, and we have 2-3 Million Unique Users per month. Like all the rest we want to earn and maximize our earnings, how do we do that? We can use Ad Operations to do that. …