Home / Tag Archives: Dynamic Allocation

Tag Archives: Dynamic Allocation

What Is It Dynamic Allocation

Dynamic Allocation – what is it? DFP, ADX, and Adsense are all Google products and Dynamic Allocation is the technology that allows each product to “talk” to each other. This gives Google a huge advantage in the ad serving due to Google controlling the adserver (DFP), the exchange (Adsense) and the premium exchange …

Read More »