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Programmatic Advertising for Dummies

programmatic advertising

What is programmatic advertising? And is it here to stay? Programmatic advertising sounds scary, people like to use the term but don’t really know how to explain it. I will try and simplify the term, explain how it works and show you why it is here to stay. Programmatic advertising …

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What Is It Dynamic Allocation

Dynamic Allocation – what is it? DFP, ADX, and Adsense are all Google products and Dynamic Allocation is the technology that allows each product to “talk” to each other. This gives Google a huge advantage in the ad serving due to Google controlling the adserver (DFP), the exchange (Adsense) and the premium exchange …

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