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Ad Ops

Programmatic Advertising for Dummies

programmatic advertising

What is programmatic advertising? And is it here to stay? Programmatic advertising sounds scary, people like to use the term but don’t really know how to explain it. I will try and simplify the term, explain how it works and show you why it is here to stay. Programmatic advertising …

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What Is Rich Media

What Is Rich Media? As technology advances and the ad-tech world keeps moving and rolling forward we find new and better ways to serve ads to users. As a result, what used to be new and cutting edge can be considered as standard today. Advertisers are always looking for new …

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The Best Performing Ad Sizes

screen resolutions

How can we choose which ad seize to use? When we have to choose the best ad sizes we need to take a few parameters into consideration, the IAB, the performance, the ad slot and the demand partners. The first thing we need to think about, regarding ad sizes, is the device category: …

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What Is Ad Operation?

What is Ad Operation and why do we need it? Let’s say that we have news site, and we have 2-3 Million Unique Users per month. Like all the rest we want to earn and maximize our earnings, how do we do that? We can use Ad Operations to do that. …

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