Home / Eyal Lapidot

Eyal Lapidot

Programmatic Advertising for Dummies

programmatic advertising

What is programmatic advertising? And is it here to stay? Programmatic advertising sounds scary, people like to use the term but don’t really know how to explain it. I will try and simplify the term, explain how it works and show you why it is here to stay. Programmatic advertising …

Read More »

What Is Rich Media

What Is Rich Media? As technology advances and the ad-tech world keeps moving and rolling forward we find new and better ways to serve ads to users. As a result, what used to be new and cutting edge can be considered as standard today. Advertisers are always looking for new …

Read More »