Ad blocking in a nutshell  Publishers are always looking to increase their ad revenue. Some sites bombard their users with so many ads that the users said enough! They were annoyed by all the intrusive ads, so Ad-tech companies saw this as an opportunity and started creating ad blocking apps. …

What is programmatic advertising? And is it here to stay? Programmatic advertising sounds scary, people like to use the term but don’t really know how to explain it. I will try and simplify the term, explain how it works and show you why it is here to stay. Programmatic advertising …

  In-image ads were very popular 3-4 years ago and we still use them today. This is very interesting, in a fast paced and changing ad-tech world one would expect advertisers and publishers to decrease the use of them. Surprisingly these ads are still high paying and high performing.  As …

Header Bidding, what is it? Who does it help? Why do you need it? Publishers use Header Bidding to allow direct bidding on their ad units. In doing so they can conduct their own “private” auction and find the best price for their inventory. This happens at the beginning while …

What Is Rich Media? As technology advances and the ad-tech world keeps moving and rolling forward we find new and better ways to serve ads to users. As a result, what used to be new and cutting edge can be considered as standard today. Advertisers are always looking for new …

Publisher Websites, Find Out What Performance Advertisers Are Looking For  Tips For Making Attractive Websites For Advertisers: Advertisers are looking for attractive publisher websites to place their ads. They don’t want to waste money sending ads and not seeing any results. Here i will talk about 3 tips Making your …