Recent Posts

Programmatic Advertising for Dummies

programmatic advertising

What is programmatic advertising? And is it here to stay? Programmatic advertising sounds scary, people like to use the term but don’t really know how to explain it. I will try and simplify the term, explain how it works and show you why it is here to stay. Programmatic advertising …

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In-Image ads: why do we still use them???

  In-image ads were very popular 3-4 years ago and we still use them today. This is very interesting, in a fast paced and changing ad-tech world one would expect advertisers and publishers to decrease the use of them. Surprisingly these ads are still high paying and high performing.  As …

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What Is Rich Media

What Is Rich Media? As technology advances and the ad-tech world keeps moving and rolling forward we find new and better ways to serve ads to users. As a result, what used to be new and cutting edge can be considered as standard today. Advertisers are always looking for new …

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What Are Performance Advertisers Looking For In Publisher Websites

attractive websites

Publisher Websites, Find Out What Performance Advertisers Are Looking For  Tips For Making Attractive Websites For Advertisers: Advertisers are looking for attractive publisher websites to place their ads. They don’t want to waste money sending ads and not seeing any results. Here i will talk about 3 tips Making your …

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Facebook Audience Networks Ad Formats

Facebook Audience Network – New Updates In our last article we gave a general overview of the Facebook Audience Network (FAN). In today’s Article, we will discuss the different ad sizes offered by FAN for mobile web monetization. There are three ad sizes offered, 300×250, 320×50 and native ads (which don’t have a …

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The Top 14 Best CPM Ad Networks For Your Website

CPM networks

Top CPM Networks It’s known that one of the best ways of generating passive income for yourself is by monetizing your blog or website. tUsing top CPM networks you can do just that. All the hard work you put in to making your website popular, not only pays off, but also …

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The Best Performing Ad Sizes

screen resolutions

How can we choose which ad seize to use? When we have to choose the best ad sizes we need to take a few parameters into consideration, the IAB, the performance, the ad slot and the demand partners. The first thing we need to think about, regarding ad sizes, is the device category: …

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What Is It Dynamic Allocation

Dynamic Allocation – what is it? DFP, ADX, and Adsense are all Google products and Dynamic Allocation is the technology that allows each product to “talk” to each other. This gives Google a huge advantage in the ad serving due to Google controlling the adserver (DFP), the exchange (Adsense) and the premium exchange …

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